Consumers tell us they want a simple choice in an energy bar not complicated formulas or gimmicks. What we've done is taken a balanced approach to widely held principles of good nutrition, creating a blend of proteins and carbohydrates that the body can best absorb and use. At the same time, we continue to make taste a top priority.

Clif Builder's is the first delicious high protein bar to pay tribute to those who turn their everyday world into a gym. Clif Builder's will fuel your muscles with added protein, especially when your day requires a little extra oomph. Clif Builder's - The uniquely crispy and chewy, high protein bar made with entirely natural ingredients. With 20 grams of the best quality soy and nut proteins, Builder's is the healthy and convenient way to get more protein into your diet. Whether you're hankering for a convenient and delicious snack that satisfies hunger, or you're interested in muscle health and recovery after physical activity, Clif Builder's delivers great taste and sound nutrition.

Why create a bar only for women?
Many women fail to get adequate vitamins and minerals on a daily basis. LUNA bar was created to help women get more of the nutrients often lacking in their meal plans while being 100% natural and as organic as possible. That’s why LUNA bar contains ingredients, like folic acid (for healthy babies and mothers-to-be), soy protein (for a healthy heart), calcium (for strong bones), and 23 vitamins and minerals that are essential to a woman’s everyday nutritional needs. As women ourselves, we understand the importance of maintaining overall health and wellness.

Clif Shot® is a delicious, fast-acting, easy-to-digest energy gel that contains 24 grams of carbohydrates.

The Litter Leash
Check out the innovative Litter Leash -a time-saving, lightweight answer to the problem of torn-off tops. While other gel packets create a small piece of litter which takes valuable time to dispose of (and often ends up on the road or trails) the new Litter Leash will keep the top attached to the package while not interfering with consumption.

Energy for endurance athletes
Within five to ten minutes, SHOT's carbohydrates (simple & complex) and electrolytes are assimilated into your body, working to sustain your overall endurance and coordination.

Electrolytes
Critical to peak performance, electrolytes such as sodium, potassium and magnesium are essential in metabolizing carbohydrates and for the proper functioning of muscles.

Variety is the spice of life; we couldn't agree more. We understand ('cause we've been there) that after numerous hours of training and racing, the body needs to mix it up a little in terms of what goes in the tank. That's why we set out to create another energy food option that would complement our bars and gels. The result is Clif Shot Bloks. They're simple-to-handle, easy-to- chew, and provide similar nutrition to Shot gel, so they'll fit seamlessly into your training and racing nutrition program.